{"id":6237,"date":"2023-07-06T15:44:00","date_gmt":"2023-07-06T15:44:00","guid":{"rendered":"https:\/\/www.carritech.com\/?p=6237"},"modified":"2023-12-19T11:04:34","modified_gmt":"2023-12-19T11:04:34","slug":"ott-telecom-providers","status":"publish","type":"post","link":"https:\/\/carritech.dfk-ms.info\/ru\/ott-telecom-providers\/","title":{"rendered":"What is OTT and how is it impacting Telecom Service Providers?"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>Impact of OTT Services on Telco Revenues<\/strong><\/h2><p>OTT applications do not directly contribute to telecommunication operators\u2019 revenue, although they actively use their infrastructure to provide their services. However, the services require data subscription so funds are generated this way.<\/p><p>Many telecom operators are worried by the threat OTT services provide to their own services. Countless OTT applications are designed as alternative formats of existing \u2018classic\u2019 communications such as SMS. Subsequently, although there is income coming from the data packages, operators are losing revenue from the decrease in the uptake of their own core services.<\/p><p>In order to manage this impact on voice and message revenue, network providers must adapt to survive.<\/p><h2 class=\"wp-block-heading\"><strong>Impact of OTT Services on Data<\/strong><\/h2><p>The obvious impact of OTT applications for a service provider (as mentioned above) is their alternative offerings that will deter existing and potential customers from standard services. Perhaps more worryingly for network providers, there is also another problem that perhaps has even more of an impact: network data congestion.<\/p><p>As more and more people use OTT services, the data traffic increases, putting an overall strain on the network.<\/p><p>To tackle this problem, service providers have to invest in various technologies in order to maximise and enhance their existing infrastructure, such as small cells and spectrum acquisition.<\/p><h2 class=\"wp-block-heading\"><strong>Why are consumers turning to OTT services?<\/strong><\/h2><p>There are a number of key reasons why consumers are opting for OTT services over traditional methods offered by service providers:<\/p><h4 class=\"wp-block-heading\"><strong>Cost<\/strong><\/h4><p>Many OTT (Over-The-Top) applications provide services similar to those of telecom providers but at much lower costs, and sometimes even for free. Taking messaging apps like WhatsApp for example, they offer consumers a platform to send messages without eating into subscribed text message allowances or using any pre-purchased credit.<\/p><h4 class=\"wp-block-heading\"><strong>Convenience<\/strong><\/h4><p>With easy and convenient access to a plethora of advanced communication applications, technologies and tools, consumers are interacting and sharing more content than ever before.<\/p><p>OTT services have played a big role in the current trend of social sharing, content distribution and instant messaging and now that it is such an intrinsic part of our daily lives. Many people value the convenience of these apps so much that without them they may not use the network at all.<\/p><h4 class=\"wp-block-heading\"><strong>Features<\/strong><\/h4><p>Many OTT applications have features that aren\u2019t provided by core network services. If we take WhatsApp as our example again and compare its features with standard operator SMS included on modern networks, we can see the clear division in consumer needs being delivered.<\/p><p>SMS provides a text format message.<\/p><p>In comparison, WhatsApp provides text format messages, group chat, gif\/stickers, photos, videos, audio, location, contact information and \u2018walkie-talkie\u2019 services.<\/p><h2 class=\"wp-block-heading\"><strong>What can telecom service providers do?<\/strong><\/h2><p>A large element of dealing with the emergence of OTT services has become reactionary for network providers. But, are there more long-term ways to deal with the issues that are arising for service providers? Can they take back control or will they need to bow to consumer demand?<\/p><p>Several options can be considered:<\/p><h4 class=\"wp-block-heading\"><strong>Partnership<\/strong><\/h4><p>A popular option for network providers is to partner with the OTT provider to mutually benefit from the exposure each platform provides. This strategy enables the operator to keep the traffic and regain a share of the revenues. This tactic can ensure customer retention and adoption; however, it doesn\u2019t give the network provider any control over the OTT application&#8217;s QoS (Quality of Service) which could backfire and potentially damage their reputation and customer relationships.<\/p><h4 class=\"wp-block-heading\"><strong>Development of their own services<\/strong><\/h4><p>Network providers can also develop their own OTT services to compete. This would allow full control of the service.<\/p><p>An operator could develop its own in-house team to develop the services or acquire an existing company to provide a faster route to market.<\/p><p>The price is high to take this on and without the required skills in place, it can take a long time to develop the services.<\/p><h4 class=\"wp-block-heading\"><strong>Blocking OTT Services<\/strong><\/h4><p>Possibly the most extreme response to the rise of OTT applications would be blocking them altogether.<\/p><p>It is a short-term strategy that would certainly damage the OTT services revenue through the network service provider&#8217;s platform, potentially buying time to develop their own competing service. However, with the wide range of operators out there, it could just result in competing partnerships forming, not to mention taking away revenue through data subscriptions.<\/p><h4 class=\"wp-block-heading\"><strong>Invest to protect<\/strong><\/h4><p>By continuing to build out their networks and adopt new technologies (small cells, spectrum allocation etc), telecom service providers can provide the most competitive platform to deliver OTT services. By investing in their infrastructure and keeping as many of their legacy communications systems operational, they will protect the existing revenues and potentially drive further growth.<\/p><h4 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h4><p>Ultimately, OTT services are being driven by consumer demand and consumers are the key to this equation.<\/p><p>The adaptability of network service providers will ultimately determine their longevity in the market.<\/p>","protected":false},"excerpt":{"rendered":"<p>Impact of OTT Services on Telco Revenues OTT applications do not directly contribute to telecommunication operators\u2019 revenue, although they actively use their infrastructure to provide their services. However, the services require data subscription so funds are generated this way. Many telecom operators are worried by the threat OTT services provide to their own services. Countless [&hellip;]<\/p>","protected":false},"author":2,"featured_media":6238,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[96,95],"tags":[],"class_list":["post-6237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-access-network","category-general-knowledge"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is OTT and how is it impacting Telecom Service Providers? | Carritech<\/title>\n<meta name=\"description\" content=\"OTT providers are a growing factor within telecommunications networks, with advances in technology fuelling the increase in adoption rates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carritech.com\/ott-telecom-providers\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is OTT and how is it impacting Telecom Service Providers?\" \/>\n<meta property=\"og:description\" content=\"OTT providers are a growing factor within telecommunications networks, with advances in technology fuelling the increase in adoption rates.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/carritech.com\/ott-telecom-providers\/\" \/>\n<meta property=\"og:site_name\" content=\"Carritech\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Carritech-271429599884265\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-06T15:44:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-19T11:04:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/carritech.com\/wp-content\/uploads\/2023\/11\/Telco-OTT-Telecom-OTT-jpg.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anton Kondratenko\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anton Kondratenko\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/carritech.com\/ott-telecom-providers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/carritech.com\/ott-telecom-providers\/\"},\"author\":{\"name\":\"Anton Kondratenko\",\"@id\":\"https:\/\/carritech.com\/#\/schema\/person\/0ac77771e6d53f5b1ccb82c7e6fa2bb7\"},\"headline\":\"What is OTT and how is it impacting Telecom Service Providers?\",\"datePublished\":\"2023-07-06T15:44:00+00:00\",\"dateModified\":\"2023-12-19T11:04:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/carritech.com\/ott-telecom-providers\/\"},\"wordCount\":825,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/carritech.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/carritech.com\/ott-telecom-providers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/carritech.dfk-ms.info\/wp-content\/uploads\/2023\/11\/Telco-OTT-Telecom-OTT-jpg.webp\",\"articleSection\":[\"Access Network\",\"General Knowledge\"],\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/carritech.com\/ott-telecom-providers\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/carritech.com\/ott-telecom-providers\/\",\"url\":\"https:\/\/carritech.com\/ott-telecom-providers\/\",\"name\":\"What is OTT and how is it impacting Telecom Service Providers? | Carritech\",\"isPartOf\":{\"@id\":\"https:\/\/carritech.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/carritech.com\/ott-telecom-providers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/carritech.com\/ott-telecom-providers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/carritech.dfk-ms.info\/wp-content\/uploads\/2023\/11\/Telco-OTT-Telecom-OTT-jpg.webp\",\"datePublished\":\"2023-07-06T15:44:00+00:00\",\"dateModified\":\"2023-12-19T11:04:34+00:00\",\"description\":\"OTT providers are a growing factor within telecommunications networks, with advances in technology fuelling the increase in adoption rates.\",\"breadcrumb\":{\"@id\":\"https:\/\/carritech.com\/ott-telecom-providers\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/carritech.com\/ott-telecom-providers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/carritech.com\/ott-telecom-providers\/#primaryimage\",\"url\":\"https:\/\/carritech.dfk-ms.info\/wp-content\/uploads\/2023\/11\/Telco-OTT-Telecom-OTT-jpg.webp\",\"contentUrl\":\"https:\/\/carritech.dfk-ms.info\/wp-content\/uploads\/2023\/11\/Telco-OTT-Telecom-OTT-jpg.webp\",\"width\":1600,\"height\":844,\"caption\":\"Telco-OTT-Telecom-OTT\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/carritech.com\/ott-telecom-providers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/carritech.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is OTT and how is it impacting Telecom Service Providers?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/carritech.com\/#website\",\"url\":\"https:\/\/carritech.com\/\",\"name\":\"Carritech Telecommunications\",\"description\":\"A sustainable support solution for your telecoms network\",\"publisher\":{\"@id\":\"https:\/\/carritech.com\/#organization\"},\"alternateName\":\"Carritech\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/carritech.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/carritech.com\/#organization\",\"name\":\"Carritech\",\"url\":\"https:\/\/carritech.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/carritech.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/carritech.dfk-ms.info\/wp-content\/uploads\/2023\/01\/Carritech-Logo-without-sub-header.png\",\"contentUrl\":\"https:\/\/carritech.dfk-ms.info\/wp-content\/uploads\/2023\/01\/Carritech-Logo-without-sub-header.png\",\"width\":2628,\"height\":874,\"caption\":\"Carritech\"},\"image\":{\"@id\":\"https:\/\/carritech.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Carritech-271429599884265\/\",\"https:\/\/www.linkedin.com\/company\/1678487\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/carritech.com\/#\/schema\/person\/0ac77771e6d53f5b1ccb82c7e6fa2bb7\",\"name\":\"Anton Kondratenko\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/carritech.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c0ca43140a2c879f11d32d6d3075c865?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c0ca43140a2c879f11d32d6d3075c865?s=96&d=mm&r=g\",\"caption\":\"Anton Kondratenko\"},\"url\":\"https:\/\/carritech.dfk-ms.info\/ru\/author\/anton\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What is OTT and how is it impacting Telecom Service Providers? | Carritech","description":"OTT providers are a growing factor within telecommunications networks, with advances in technology fuelling the increase in adoption rates.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/carritech.com\/ott-telecom-providers\/","og_locale":"ru_RU","og_type":"article","og_title":"What is OTT and how is it impacting Telecom Service Providers?","og_description":"OTT providers are a growing factor within telecommunications networks, with advances in technology fuelling the increase in adoption rates.","og_url":"https:\/\/carritech.com\/ott-telecom-providers\/","og_site_name":"Carritech","article_publisher":"https:\/\/www.facebook.com\/Carritech-271429599884265\/","article_published_time":"2023-07-06T15:44:00+00:00","article_modified_time":"2023-12-19T11:04:34+00:00","og_image":[{"width":1600,"height":844,"url":"https:\/\/carritech.com\/wp-content\/uploads\/2023\/11\/Telco-OTT-Telecom-OTT-jpg.webp","type":"image\/jpeg"}],"author":"Anton Kondratenko","twitter_card":"summary_large_image","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"Anton Kondratenko","\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"4 \u043c\u0438\u043d\u0443\u0442\u044b"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/carritech.com\/ott-telecom-providers\/#article","isPartOf":{"@id":"https:\/\/carritech.com\/ott-telecom-providers\/"},"author":{"name":"Anton Kondratenko","@id":"https:\/\/carritech.com\/#\/schema\/person\/0ac77771e6d53f5b1ccb82c7e6fa2bb7"},"headline":"What is OTT and how is it impacting Telecom Service Providers?","datePublished":"2023-07-06T15:44:00+00:00","dateModified":"2023-12-19T11:04:34+00:00","mainEntityOfPage":{"@id":"https:\/\/carritech.com\/ott-telecom-providers\/"},"wordCount":825,"commentCount":0,"publisher":{"@id":"https:\/\/carritech.com\/#organization"},"image":{"@id":"https:\/\/carritech.com\/ott-telecom-providers\/#primaryimage"},"thumbnailUrl":"https:\/\/carritech.dfk-ms.info\/wp-content\/uploads\/2023\/11\/Telco-OTT-Telecom-OTT-jpg.webp","articleSection":["Access Network","General Knowledge"],"inLanguage":"ru-RU","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/carritech.com\/ott-telecom-providers\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/carritech.com\/ott-telecom-providers\/","url":"https:\/\/carritech.com\/ott-telecom-providers\/","name":"What is OTT and how is it impacting Telecom Service Providers? | Carritech","isPartOf":{"@id":"https:\/\/carritech.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/carritech.com\/ott-telecom-providers\/#primaryimage"},"image":{"@id":"https:\/\/carritech.com\/ott-telecom-providers\/#primaryimage"},"thumbnailUrl":"https:\/\/carritech.dfk-ms.info\/wp-content\/uploads\/2023\/11\/Telco-OTT-Telecom-OTT-jpg.webp","datePublished":"2023-07-06T15:44:00+00:00","dateModified":"2023-12-19T11:04:34+00:00","description":"OTT providers are a growing factor within telecommunications networks, with advances in technology fuelling the increase in adoption rates.","breadcrumb":{"@id":"https:\/\/carritech.com\/ott-telecom-providers\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/carritech.com\/ott-telecom-providers\/"]}]},{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/carritech.com\/ott-telecom-providers\/#primaryimage","url":"https:\/\/carritech.dfk-ms.info\/wp-content\/uploads\/2023\/11\/Telco-OTT-Telecom-OTT-jpg.webp","contentUrl":"https:\/\/carritech.dfk-ms.info\/wp-content\/uploads\/2023\/11\/Telco-OTT-Telecom-OTT-jpg.webp","width":1600,"height":844,"caption":"Telco-OTT-Telecom-OTT"},{"@type":"BreadcrumbList","@id":"https:\/\/carritech.com\/ott-telecom-providers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/carritech.com\/"},{"@type":"ListItem","position":2,"name":"What is OTT and how is it impacting Telecom Service Providers?"}]},{"@type":"WebSite","@id":"https:\/\/carritech.com\/#website","url":"https:\/\/carritech.com\/","name":"Carritech Telecommunications","description":"A sustainable support solution for your telecoms network","publisher":{"@id":"https:\/\/carritech.com\/#organization"},"alternateName":"Carritech","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/carritech.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":"Organization","@id":"https:\/\/carritech.com\/#organization","name":"Carritech","url":"https:\/\/carritech.com\/","logo":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/carritech.com\/#\/schema\/logo\/image\/","url":"https:\/\/carritech.dfk-ms.info\/wp-content\/uploads\/2023\/01\/Carritech-Logo-without-sub-header.png","contentUrl":"https:\/\/carritech.dfk-ms.info\/wp-content\/uploads\/2023\/01\/Carritech-Logo-without-sub-header.png","width":2628,"height":874,"caption":"Carritech"},"image":{"@id":"https:\/\/carritech.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Carritech-271429599884265\/","https:\/\/www.linkedin.com\/company\/1678487\/"]},{"@type":"Person","@id":"https:\/\/carritech.com\/#\/schema\/person\/0ac77771e6d53f5b1ccb82c7e6fa2bb7","name":"Anton Kondratenko","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/carritech.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c0ca43140a2c879f11d32d6d3075c865?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0ca43140a2c879f11d32d6d3075c865?s=96&d=mm&r=g","caption":"Anton Kondratenko"},"url":"https:\/\/carritech.dfk-ms.info\/ru\/author\/anton\/"}]}},"_links":{"self":[{"href":"https:\/\/carritech.dfk-ms.info\/ru\/wp-json\/wp\/v2\/posts\/6237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carritech.dfk-ms.info\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carritech.dfk-ms.info\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carritech.dfk-ms.info\/ru\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/carritech.dfk-ms.info\/ru\/wp-json\/wp\/v2\/comments?post=6237"}],"version-history":[{"count":2,"href":"https:\/\/carritech.dfk-ms.info\/ru\/wp-json\/wp\/v2\/posts\/6237\/revisions"}],"predecessor-version":[{"id":6277,"href":"https:\/\/carritech.dfk-ms.info\/ru\/wp-json\/wp\/v2\/posts\/6237\/revisions\/6277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carritech.dfk-ms.info\/ru\/wp-json\/wp\/v2\/media\/6238"}],"wp:attachment":[{"href":"https:\/\/carritech.dfk-ms.info\/ru\/wp-json\/wp\/v2\/media?parent=6237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carritech.dfk-ms.info\/ru\/wp-json\/wp\/v2\/categories?post=6237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carritech.dfk-ms.info\/ru\/wp-json\/wp\/v2\/tags?post=6237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}